Bachelor of Business Administration (BBA)

[vc_row full_width=”stretch_row_content” content_placement=”bottom” css_animation=”none” el_class=”thim-best-industry slidr faculty-of-computing-header inner-pages-header” css=”.vc_custom_1665990866682{margin-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1519989734771{padding-top: 0px !important;}”][vc_single_image image=”419884″ img_size=”full” css=”.vc_custom_1671447923690{margin-bottom: 0px !important;}”][vc_custom_heading text=”BBA” font_container=”tag:h1|font_size:90|text_align:left|color:%23ffffff” use_theme_fonts=”yes” el_class=”title_cust”][/vc_column][/vc_row][vc_row el_class=”inner-body-content”][vc_column][vc_column_text]Bachelor of Business Administration (BBA) at Muhammad Ali Jinnah University (MAJU) is a modern course designed to meet the requirements of contemporary business environment. As the business environment – both nationally and internationally – has become more and more competitive, there is an acute dearth of professionals who can solve complex business problems and help corporations meet their strategic ambitions. Our curriculum solves all these problems while equipping you with ready to do job skills and a suite of professional capabilities to become a leader of the future.

The course plan of our BBA program has been designed by highly qualified faculty in close partnership with professional bodies and industry experts. The learning aims to equip you with core management and business skills, and a strong understanding of the international corporate sector. Furthermore, you’ll get comprehensive and up-to-date knowledge about digital marketing, human resource, business analytics & ethics, consumer behavior, supply chain and data analytics, finance, and marketing.

During the entire journey of 8 semesters, you shall rethink, investigate, and critique contemporary business theories while learning new trends in management in evolving business landscape.

So, if you want to embark on a thorough study of business administration and climb up the ladder in the competitive business environment, this degree is for you.

Career Prospects

A degree in BBA will unlock the following career options for you:

  • Digital Marketer
  • Product Manager
  • Business Consultant
  • Entrepreneur
  • Blockchain Expert
  • Sales & Marketing Executives
  • Investment Banker
  • Financial Advisor
  • Bank Branch Manager
  • Financial Analyst
  • Financial / Marketing / HR Planner
  • Portfolio Manager
  • Trust Manager
  • Human Resource Manager
  • Investment Banker

[/vc_column_text][vc_custom_heading text=”Program Educational Objectives (PEOs)” font_container=”tag:h2|font_size:24px|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]

PEO-1 BBA program is specially designed to meet industry requirements in a changing global corporate environment.
PEO-2 Program provides the right tools that allow students to achieve their career objectives.
PEO-3 Through the BBA program we help our students to inculcate the basic and advanced understanding of the business world.

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PLO-1 Modern Knowledge

Students will demonstrate problem solving skills by gathering and evaluating appropriate information.

PLO-2 Management Skills

Student will demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.

PLO-3 Business Decisions

Students will demonstrate use of appropriate techniques to effectively manage business challenges.

PLO-4 Cross functional knowledge

Students use analytical and reflective thinking technique to identify and analyze problems, develop viable alternatives, and make effective decisions.

[/vc_column_text][vc_custom_heading text=”Admission Requirements” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1675058360134{margin-bottom: 8px !important;}”]

  • Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate, as per HEC requirement.
  • MAJU Admission Test/HEC Test.
  • MAJU Admission Interview.

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Courses Cr. Hrs.
BBA Core courses 25
Elective Courses 27
General Requirement 27
Foundation and Intermediate level 48
Business Project I&II or Final Project I&II. 06

[/vc_column_text][vc_custom_heading text=”Core Courses” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text]

Course Title Course Code Cr. Hrs.
Freshman English SS1100 3
Computer Concepts & Applications MG1500 3
Business Mathematics MT1500 3
English Grammar SS1110 3
Business Statistics MT1510 3
Oral Communication SS2120 3
Islamic Studies/ Ethics (for Non- Muslims) SS2400/SS2410 2
Business Communication SS3110 3
Pakistan Studies SS2420 2

[/vc_column_text][vc_custom_heading text=”Elective Courses” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text]

Course Title Course Code Cr. Hrs.
Management Information System MG1510 3
Elective I XXXXX 3
Supply Chain Management MG3400 3
Elective II XXXXX 3
Strategic Management MG4110 3
Entrepreneurship MG4700 3
Elective III XXXX 3
International Business Management & Standards MG4130 3
Elective IV XXXXX 3

[/vc_column_text][vc_custom_heading text=”General Requirements” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text]

Course Title Course Code Cr. Hrs.
Foreign Language: Arabic/ French/ Chinese SS1200 3
Principles of Psychology SS2300 3
International Relation and Current Affairs SS2810 3
Principles of Sociology SS2310 3
Business Ethics SS2400 3
Introduction to Logic SS3320 3
Development Economics EC2010 3
Interpersonal Skills & Business Relations SS4100 3
Business Analytics MG3510 3

[/vc_column_text][vc_custom_heading text=”Foundation and Intermediate Level” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text]

Course Title Course Code Cr. Hrs.
Principles of Management MG1100 3
Principles of Accounting I FN1100 3
Microeconomics EC1000 3
Principles of Accounting II FN1110 3
Macro Economics EC1010 3
Business & Corporate Law FN2130 3
Principles of Marketing MG2200 3
Organizational Behaviour MG4340 3
Business Research Methods MG4100 3
Statistical Inference MT2320 3
Introduction to Business Finance FN2300 3
Marketing Management MG2210 3
Cost & Management Accounting FN2120 3
Financial Management FN3310 3
Consumer Behavior MG3230 3
Human Resource Management MG3300 3

[/vc_column_text][vc_custom_heading text=”Specialization Courses” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text]

Course Title Course Code Cr. Hrs.
Advertising MG3200 3
Brand Management MG3220 3
Brand Activation MG3210 3
Public Relations MG4230 3
Digital Marketing MG3250 3
Analysis of Financial Statement FN3400 3
Advanced Audit & Assurance FN3430 3
Performance Management FN4480 3
Investment Banking FN3510 3
Treasury and Fund Management FN3540 3
Career Development MG3310 3
Change Management MG3420 3
Human Resources Development MG4360 3
Recruitment & Selection MG4320 3
Training and Development MG4330 3
Distribution and Channel Management MG3430 3
Strategic Supply Chain Management MG4410 3
Operations Management MG3470 3
Warehouse Management MG4440 3
Inventory Control and material management MG3450 3

[/vc_column_text][vc_custom_heading text=”Business Project” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text]

Course Title Course Code Cr. Hrs.
Business Project I MG4120 3
Business Project II MG4120 3

[/vc_column_text][vc_custom_heading text=”PLAN OF STUDY:” font_container=”tag:h2|font_size:24px|text_align:left” use_theme_fonts=”yes”][vc_column_text]

As far as semester wise plan of study is concerned, there are some issues. Therefore, following semester wise plan which was added in our flyers must be pasted on MAJU website.


Business Mathematics 3
Computer Concepts & Applications 2+1
Functional English 3
Business Economics 3
Principles of Accounting-I 3
Principles of Management 3


Business Statistics 3
Positive Psychology 3
Foreign Language 3
Islamic Studies 2
Information Systems Management 2+1
Principles of Accounting-II 3


Supply Chain Management 3
Cost and Management Accounting 3
Business Ethics 3
Oral Communication 3
Principles of Marketing 3
Technical Report Writing 3


International Relations & Current Affairs 3
Business and Corporate Law 3
Introduction to Business Finance 3
Marketing Management 3
Pakistan Studies 2
Statistical Inference 3


Islamic Banking 3
Logic & Reasoning 3
Consumer Behavior 3
Human Resource Managementt 3
Financial Management 3
Principles of Sociology 3


Business Research Methods 3
Elective – I 3
Development Economics 3
Entrepreneurship 3
Elective-II 3


Managerial Policy 3
Business Analytics 3
International Business Management and Standards 3
Business Project I 3
Interpersonal Skills and Business Relations 3


Elective-III 3
Business Project II 3
Elective-IV 3
Organizational Behavior 3
Structured Industrial Practicum 3


Specialization in Marketing & Analytics
Specialization in Finance
Specialization in Islamic Banking & Finance
Specialization in HRM & Organizational Psychology
Specialization in FinTech